This intensive project required two important steps to meet the client's requirements:
1) To recreate their Company Logo they had created back in 2020 from the only file that remained from that time, which was 250x250 px and not vectorized.
2) To create the design for a custom Channel Letter for their new location that would be used along with the aforementioned logo.
With the appropriate deadline of the new locations' grand opening, the vectorizing and updating of the provided logo took the majority of the dedicated time. Despite the challenge of working from a older and smaller file as a guide, years of using proven Digital Illustration techniques led to the artwork being created without any issue.
Once the logo was recreated, the channel letter was completed shortly after. The final design used an altered font for not only visual aesthetics, but also to ensure compatibility with the installation process.
