Final Chosen Design for 2023
Invoking the nostalgia tied to the famous bingo-like game of "Loteria", this poster design is meant to tie the beloved game of chance with iconic features of the Summerfest grounds. Notable cards depict memorable items and locations such as the Hoan Bridge, the original Festival Park gate, a ferris wheel and of course the Summerfest Smile Logo.
The number in the corner for each "card" is related to the image in some manner, with the "200" on the Festival Gate card representing its original address and the "77" on the Hoan Bridge card showcasing the year the bridge was built.
This Poster is also notable for having the first use of the current Latin Music Day Logo, prominent in marketing for the event in the following 2024 & 2025 festival seasons.
Alternate Layout and Size:
